TED Talks Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
HCRV is an idea worth spreading. You can best inspire people by telling them not what it is that you do, but what you believe - you believe in sustainability, health and happiness for all, and raw 811 just so happens to be the way to achieve this. Just be a good example and you will inspire others who believe what you believe.