The following article about Juliano which appeared In USA Today:
Stripping The Diet Raw
SAN FRANCISCO - Food fads come and go - Pan Asian, haute Southern, Pacific Rim fusion - but the latest dining trend is actually the oldest: eating food raw.
Raw foodists, also known as living foodists, take their diets about two steps beyond vegetarianism. And they're cooking up new ways to bring uncooked foods to health-conscious diners.
"Out of every living thing on the planet, animals, plants, insects, none are overweight or out of shape except for the ones that eat cooked foods," says Juliano (who goes by only his first name), owner of the 2-year-old Raw Living Foods restaurant in the trendy Sunset area. "By eating raw foods, you're doing a great service to the planet but especially to yourself."
Lean, fit and virtually bounding with energy, 27-year-old Juliano, a raw foodist for nearly five years, is a poster boy for the cause.
And it's a cause that's getting more attention. Celebrities including Woody Harrelson, Demi Moore and Robin Williams have dropped by Raw restaurant. Several Web sites are devoted to the raw food regimen, including All Raw Times (www.rawtimes.com), which includes recipes, food suppliers and diet information. The American Living Foods Institute near Glendale, Calif., disseminates information on raw foods and acts as a living-foods health clinic. Living Nutrition is a year-old magazine out of Sebastopol, Calif., devoted to the raw-food lifestyle. And Raw restaurant's Juliano is writing one of the first raw foods recipe books, called Raw, the Uncooked Book.
"Raw foodists hold that cooking destroys many vitamins and minerals and essential food enzymes," says Barbara Haspel, co-author with her daughter Tamar of the New York-based healthy eating newsletter Dreaded Broccoli. That means no grilled eggplant. No marinara sauce. Not even stir-fried tofu cubes.
But it isn't all carrot sticks. Raw foods can also include pizzas and burritos. Sort of.
At Raw Living Foods restaurant, Juliano serves up pizzes, distant cousins of pizzas that are served on a sprouted buckwheat and "baked" by sitting in the sun for several hours. Raw's "sushi" isn't fish at all, but gussied-up carrot pulp that tastes surprisingly like salmon. The rice isn't cooked, but soaked in water for 30 days until it becomes soft and palatable. And the "chips" that come with the spicy guacamole appetizer aren't fried triangles, but meaty slices of sweet potato, coconut and carrot.
"In most restaurants, tortillas are deep-fried. But I take a purple cabbage leaf, pull it off, and it's automatically a tortilla. It's a neat color, there's no package to become trash. It's better than a flour tortilla," Juliano says.
Instead of vegetable-flavored pasta, Juliano offers "zucchini linguine," julienned zucchini that "tastes just like al dente pasta with sauce."
A glass of vino with that raw pasta? No problem. Since wine goes through no heating process, it gets the thumbs up from Juliano. Beer is a no-no since the hops are boiled, and the distillation process knocks liquor out of the living-food diet.
A glass of wine and a plate of pasta. Sounds like standard California cuisine. But not all diners will be spurning Spago. After a meal at Raw, Dreaded Broccoli's Tamar Haspel concluded, "human beings have been cooking for thousands of years. This restaurant does not give me compelling reason to stop."
Still, raw foodism seems to be growing. Next month, Juliano will move Raw to larger quarters to meet customer demand. And two more living-food restaurants have opened recently: Lovin' Life in Fairfax, Calif., and Raw Experience in Paia, Hawaii. And living-food advocates cite the proliferation of juice bars as proof that their regimen is entering the mainstream.
Although raw foodism seems to be on the rise, it's unlikely to become as big a culinary trend as, say, nouvelle cuisine. "Vegetarians are a minority of the population, and rawists are a very small minority of that," Barbara Haspel says. "Few people are completely committed to it."
For those who are, health is a motivating factor. "The source of most health problems is what we eat," says Ed Douglas, director of the American Living Foods Institute, a raw foodist for more than 20 years. "Whoever started cooking food 40,000 years ago didn't realize that we are not designed to eat cooked food. We're designed like other species to eat food in the raw form."
Why? Stephen Arlin, co-author of Nature's First Law: The Raw-Food Diet (Maul Brothers Publishing, $14.95), puts it succinctly: "Cooked food is poison." Strict believers think that cooking destroys foods' vitamins and minerals and that cooked foods clog the intestines and colon, leading to ills from cancer to diabetes.
But food safety experts raise cautions about the raw food diet. "I can understand the principle, but it's fraught with danger," says Nicols Fox, author of Spoiled: The Dangerous Truth About a Food Chain Gone Haywire (HarperCollins, $25). "In terms of pathogens, we're looking at a whole host of bugs we haven't seen on vegetables before, including salmonella and cyclospora." Heat is one important way of removing those threats, she says.
Understanding the dynamics of the raw food diet is essential, Arlin agrees. Living foodists eat about 70% fruit. But, he says, that's using the botanical definition of fruit, "so that means anything that contains within itself the seeds for regeneration of the plant, like bell peppers, cucumbers and squash." He fills out his diet with raw nuts and leafy greens. After years of eating cooked foods, the raw food diet can take some getting used to, he admits. "But after a while," he says, "it will feel perfectly natural."
For Juliano, the raw food diet is perfectly natural. "After all," he says, "before there was fire, there was raw."
I was doing alot of health reasearch..natural health...whole foods , that kind of thing...to the point where I was watching tons of video's on youtube, I wanted to find more information based on experience and less based on scientific biases.I felt that I could trust individuals more than the information I was finding on the internet...and I started running accross videos by people like RawRadiantHealth, RawsynergyTV,and RawDownUnder(amongst others here and there)......I loved watching them even when my intent was just to eat a "whole foods diet", they had wonderful outlooks on life and great energy...I guess after awhile it just started to make sense :D
Of course, it was people on 30Bad that gave me the much needed push to "get on with it" haha
I was looking to go vegetarian. Found a site about eating raw, thought it sounded healthier. I started eating High Fat Raw, and was having a hard time with it. I thought all the recipes and dehydrating stuff all just a bit too much work. I started feeling bloated and gassy all the time. I was on one of the sites asking for help and someone sent me to 30BAD! Thank god, I have been here ever since! This way of eating made so much more sense! Hungry? Eat fruit! No standing in the kitchen all day making fake pizza that tasted like crap and was full of fat! No more bloating and gass! I feel great, have more energy and I am told I look better too! It was hard at first, eating all those calories, being told to "EAT MORE FRUIT"! haha But I finally got it, I ate more fruit, and didn't gain weight, I lost it! So once you lose your fear of eating to many fruits, its great!
Its hard to get at first, but once you get it............you get it! And when you do you feel great!
Upon discovering raw on the internet when I was at my lowest low with food issues, my second year of college, with thick murky skin and feeling awful after eating,... I came across a girl who said she ate fruitarian instinctively. Nothing but fruit. At that time I was more interested in raw vegan than fruitarian but what she wrote sparked my interest and left an impression... that was quite a way of living, to just eat fruit instinctively. There was another student who would eat nothing but grapes at the dining hall, plates of them. I noticed she had the clearest, most translucent skin I had ever seen in my entire life. She said she also ate pretzels sometimes, or else that she would "waste away," but all I ever saw her eat was fruit.
One day I was dragged to a Tony Robbins seminar to walk on hot coals. The topic of the last day was what I found the most interesting - energy for life. From this I went to John Robbins' books and read some Harvey Diamond of 'Fit for Life' fame. After that I was mostly vegan for 4 years and ate raw food in fits and starts but never fully embraced it. One day I stumbled upon the movie Simply Raw and it made a lot of sense to me so I looked at you tube videos of people like David Wolfe, Gabriel Cousens and eventually Dr. Doug whos lectures made so much sense I ordered his book immediately.
A friend had been on Lithium from childhood (yay, mom and dad ??), heard about the Hippocrates Health Institute and wanted to take himself off the drug and heal with raw food. He begged me to go raw with him. I didn't really resonate with it until a few years later, in 1999, when it suddenly made sense. I went cold turkey with 100% vegetable smoothies for about 4 months, no fat or salt and hardly any fruit. Then moved into high fat raw vegan, not knowing any better. Heard about this site from one of Freelee's GITMR posts. Recognition dawned and I was home. Wow. It's all making sense to my body, much to the amazement of my brain. Where to from here?
I had no money and no other food in the house but bananas. I ate them for breakfast and rode so strong. I didnt link it to the bananas for another few years. I just thought I was having a 'lucky day'. lol!
I had been a vegan for about 2 years already and was starting to research into a raw food diet, but I couldn't understand where raw foodists got their calories from since greens are so low in them (it didn't seem right to me to eat lots of fat, but didn't occur to me to eat lots of fruit). So while I was perusing another raw food website (GITMR I think) I saw a post some guy made about Freelee being his raw food idol. She was so gorgeous, happy, and FIT that I knew she must be doing something right. From there I followed the link to her blog (where her before and after photos inspired me) then to 30BAD (where I learned the specifics of the diet). It all made sense to me, and I made it my goal to be LFRV then ordered The 80/10/10 Diet.