I'm only stumbling upon this now but find this such an awesome idea! I'm currently living in Westchester and I'm shocked by how little high quality fruit there is available in the area, or even vegan cafes/restaurants. If you do go forth with this idea I would love to contribute/help in one way or another :)
Great name and idea! I'm here in LA when you're ready for your WestCoast location:) Good luck!
Michael doesn't post here anymore as far as I know, probably because he are Harley had a well documented following out. It's unfortunate, I've really been inspired by Michael's 100% raw ultra running videos, they helped me a ton in getting into that particular lifestyle. I wish he put out more videos, but social media can be really tricky these days, especially while maintaining a separate real life identity, doing the family thing, and running a separate business.
Here, I will offer the best of the best frauds. Buy none organic fruits, and then just call them organic, who cares, right? PROFIT! X)